As we grow older, our cheeks naturally lose volume. Doctors refer to this as “midface volume loss.” In the past, the only long-term solution to cheek volume loss was cheek implants. That’s because effective cheek filler treatments only lasted for a few months. But these days, cheek fillers are lasting longer than ever thanks to innovative new products like the JUVÉDERM VOLUMA® XC cheek fillers used by soul&beautyMEDx in Ladera Ranch.